“The Music Matters campaign is a collective of people across the music industry, including artists, retailers, songwriters, labels and managers, formed to remind listeners of the significance and value of music.

We all know that music is important. But with music more available than ever before, it’s worth reminding ourselves of that fact. It’s easy to forget about the extraordinary lengths that performers, songwriters and musicians can go to record their songs, and the powerful effect music has on each and every one of us.

We believe it is important to support the artists and all those involved in making incredible music by choosing to consume music in an ethical way, and that’s why we’ve set up the Music Matters campaign.” – From Music Matters - www.whymusicmatters.org

Watch the video below to see just one of several creative videos from the Music Matters campaign